Author Details

Roberts-Lombard, Mornay, Department of Marketing Management, University of Johannesburg, South Africa

Vol 20, No 1 (2018) - Original Research
Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry
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South African Journal of Information Management | ISSN: 2078-1865 (PRINT) | ISSN: 1560-683X (ONLINE)