Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

Rosemary Matikiti; Mercy Mpinganjira; Mornay Roberts-Lombard

Crossref Citations

1. Modeling the Measurements of the Determinants of ICT Fluency and Evolution of Digital Divide Among Students in Developing Countries—East Africa Case Study
Jean-Pierre Niyigena, Qingshan Jiang, Djemel Ziou, Ruey-Shiang Shaw, A S M Touhidul Hasan
Applied Sciences vol: 10 issue: 7 first page: 2613 year: 2020
doi: 10.3390/app10072613

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South African Journal of Information Management | ISSN: 2078-1865 (PRINT) | ISSN: 1560-683X (ONLINE)