Author Details

Mpinganjira, Mercy, Department of Marketing Management, University of Johannesburg, South Africa

  • Vol 18, No 2 (2016) - Original Research
    Antecedents of citizenship behaviour in online customer communities: An empirical investigation
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  • Vol 20, No 1 (2018) - Original Research
    Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry
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