The theory of planned behaviour and user engagement applied to Facebook advertising

Petra N.C. Sanne; Melanie Wiese

Crossref Citations

1. A framework for Facebook advertising effectiveness: A behavioral perspective
Melanie Wiese, Carla Martínez-Climent, Dolores Botella-Carrubi
Journal of Business Research vol: 109 first page: 76 year: 2020
doi: 10.1016/j.jbusres.2019.11.041

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