Original Research

Mobile banking in South Africa: A review and directions for future research

Joel M. Chigada, Benedikt Hirschfelder
SA Journal of Information Management | Vol 19, No 1 | a789 | DOI: https://doi.org/10.4102/sajim.v19i1.789 | © 2017 Joel M. Chigada, Benedikt Hirschfelder | This work is licensed under CC Attribution 4.0
Submitted: 08 September 2016 | Published: 26 July 2017

About the author(s)

Joel M. Chigada, School of Management Studies, University of Cape Town, South Africa
Benedikt Hirschfelder, School of Management Studies, University of Cape Town, South Africa


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Abstract

Background: The purpose of this study was to review existing research on mobile banking diffusion and investigate the adoption of mobile banking in sub-Saharan Africa (SSA).

Objectives: Based on the failure of the M-Pesa in South Africa, this article also attempted to determine why mobile money service systems are difficult to apply transnationally.

Method: This was a literature survey, analysing mobile money literature during the period 2006–2016. Because of the current explosiveness of mobile money in SSA, the focus of this literature survey was limited geographically to South Africa, Zimbabwe and Kenya.

Results: The results of the literature survey and the real-world examples mainly show that a transnational application of mobile money service systems is difficult to implement.

Conclusion: This research elucidates the demand and need for mobile money service systems in SSA while underlining the explosiveness promoted mainly by rapid technological progress.


Keywords

digital marketing; mobile banking; mobile money

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