Comparative case study on website traffic generated by search engine optimisation and a pay-per-click campaign, versus marketing expenditure

Wouter T. Kritzinger; Melius Weideman

Crossref Citations

1. Gaining Ground: Search Engine Optimization and Its Implementation on an Indie Book Press
Lance Umenhofer
Publishing Research Quarterly vol: 35 issue: 2 first page: 258 year: 2019
doi: 10.1007/s12109-019-09651-x

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South African Journal of Information Management | ISSN: 2078-1865 (PRINT) | ISSN: 1560-683X (ONLINE)