Exploring the influences of virtual brand community members’ interaction on brand loyalty

Lihong Deng; Fei Liu; Jing He; Wenwen Yin; Xiangyin Kong

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Crossref Citations

1. Understanding Drivers of Impulsive Buying in Live Commerce: A Herd Effect Perspective
Xiang Liu, Ling Jin
Journal of Internet Commerce first page: 1 year: 2025
doi: 10.1080/15332861.2025.2597037

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South African Journal of Information Management | ISSN: 2078-1865 (PRINT) | ISSN: 1560-683X (ONLINE)