Original Research

The impact of audio–visual technologies on university teaching and learning in a developing economy

Acheampong Owusu
SA Journal of Information Management | Vol 22, No 1 | a1235 | DOI: https://doi.org/10.4102/sajim.v22i1.1235 | © 2020 Acheampong Owusu | This work is licensed under CC Attribution 4.0
Submitted: 07 April 2020 | Published: 15 December 2020

About the author(s)

Acheampong Owusu, Department of Operations and Management Information Systems, University of Ghana Business School, Legon, Accra, Ghana

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Background: The use of audio–visual (AV) technologies for teaching and learning is a long-established phenomenon. Thus, a lot has been said about its impact on teaching and learning. Yet, most of these studies have focused on developed economies with a dearth of literature from developing economies context, especially in sub-Saharan Africa. This study attempts to fill the gap in the literature.

Objectives: This study assesses the impact of a school’s AV technologies on teaching and learning through the lens of the DeLone and McLean Information Systems Success Model.

Method: The study adopted the survey technique of quantitative research. Data collection was performed through questionnaires designed in conjunction with six constructs (AV Information Quality, AV System Quality, AV Service Quality, AV System Use, User Satisfaction and Net Benefits) in which 432 valid samples were subjected to confirmatory factor analysis to establish the reliability and validity of the constructs. Inferential data analysis was performed through structural equation modelling to establish the causal relationship between the hypothesised constructs.

Results: The result of this study established that, except for the relationships between information quality and system use and the relationship between system use and net benefits, the other hypothesised relationships were all found to have positive direct relationships.

Conclusion: The level of significance resulting from the analysis provides insight into the need for instructors and systems designers to make a conscious effort in improving learner’s satisfaction by concentrating more on the antecedent of user satisfaction. This research provides insight into the implementation success of the school’s AV technologies from students’ perspectives. It also provides a strong theoretical underpinning and a multivariate data analysis, which are lacking in the literature.


AV technologies; business school; DeLone and McLean Information Systems Success Model; structural equation modelling; university.


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