Author Details

Kritzinger, Wouter T., Website Attributes Research Centre, Cape Peninsula University of Technology, South Africa

Vol 19, No 1 (2017) - Original Research
Parallel search engine optimisation and pay-per-click campaigns: A comparison of cost per acquisition
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South African Journal of Information Management | ISSN: 2078-1865 (PRINT) | ISSN: 1560-683X (ONLINE)