Cunningham, Nicole, Department of Marketing Management, College of Business and Economics, University of Johannesburg, Johannesburg, South Africa
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Vol 25, No 1 (2023) - Original Research
Use of mobile apps when purchasing apparel: A young male adult perspective
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Vol 28, No 1 (2026) - Original Research
Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
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