Original Research

Viral marketing: a powerful, but dangerous marketing tool

H.B. Klopper
South African Journal of Information Management | Vol 4, No 2 | a159 | DOI: https://doi.org/10.4102/sajim.v4i2.159 | © 2002 H.B. Klopper | This work is licensed under CC Attribution 4.0
Submitted: 04 December 2002 | Published: 04 December 2002

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H.B. Klopper, RAU, South Africa

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