Author Details

Naidoo, Rennie, Department of Informatics, School of Information Technology, University of Pretoria, South Africa

Vol 19, No 1 (2017) - Original Research
Factors explaining user loyalty in a social media-based brand community
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South African Journal of Information Management | ISSN: 2078-1865 (PRINT) | ISSN: 1560-683X (ONLINE)