Author Details

Weideman, Melius, Website Attributes Research Centre (WARC), Cape Peninsula University of Technology, South Africa

Vol 17, No 1 (2015) - Original Research
Comparative case study on website traffic generated by search engine optimisation and a pay-per-click campaign, versus marketing expenditure
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South African Journal of Information Management | ISSN: 2078-1865 (PRINT) | ISSN: 1560-683X (ONLINE)