Author Details

Makhitha, Khathutshelo M., Department of Marketing and Retail Management, College of Economic and Management Sciences, University of South Africa, Pretoria, South Africa

Vol 27, No 1 (2025) - Original Research
Drivers of augmented reality shopping adoption for high-involvement products in South Africa
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South African Journal of Information Management | ISSN: 2078-1865 (PRINT) | ISSN: 1560-683X (ONLINE)