Original Research

From conceptualisation to commercialisation: The Gradnet story

Zenia Barnard, Chris Rensleigh
SA Journal of Information Management | Vol 17, No 1 | a647 | DOI: https://doi.org/10.4102/sajim.v17i1.647 | © 2015 Zenia Barnard, Chris Rensleigh | This work is licensed under CC Attribution 4.0
Submitted: 04 December 2014 | Published: 28 May 2015

About the author(s)

Zenia Barnard, Department of Information and Knowledge Management, University of Johannesburg, South Africa
Chris Rensleigh, Department of Information and Knowledge Management, University of Johannesburg, South Africa


Share this article

Bookmark and Share

Abstract

Background: A very small percentage of all the research generated by universities is commercialised. The article is a case study of the transformation from action research to a spin-off company. It looks at the practical implications of such a transformation.

Objectives: The aim of this article is to provide a holistic view of what the process entailed to leap from academic research to the commercialisation of the research into a company as was the case for Gradnet.

Method: A case-study approach was used to document the conceptualisation and development of the research-based, spin-off company, Gradnet. This includes the background of the original research that formed the basis of the innovation process.

Results: It was found that the commercialisation process of academic research is not necessarily a natural process for the researcher in the absence of an appropriate supporting infrastructure.

Conclusion: All academic disciplines have the potential for establishing commercially viable research projects. This potential should be actively explored and pursued by the institution.


Keywords

No related keywords in the metadata.

Metrics

Total abstract views: 4820
Total article views: 6070


Crossref Citations

No related citations found.