Home ▶ Vol 27, No 1 (2025) ▶ Moodley

 

1. Integrating artificial intelligence across the marketing process framework: an empirical study in an emerging economy
Ephrem Habtemichael Redda
Frontiers in Communication  vol: 11  year: 2026  
doi: 10.3389/fcomm.2026.1793720

2. Artificial Intelligence Marketing Technologies and Consumer Purchasing Decisions: The Moderating Role of Virtual Customer Experience and Implications for Sustainable Consumption in Telecommunications Service Environments
Mohammad Mousa Mousa, Abdullah Saad Rashed, Mustafa Akaileh, Ahmad M. Zamil, Hebatallah A. M. Ahmed, Abdelrahman A. A. Abdelghani
Sustainability  vol: 18  issue: 6  first page: 2674  year: 2026  
doi: 10.3390/su18062674

3. KADIN GİRİŞİMCİLERİN ONLİNE SATIN ALMA NİYETİNDE YAPAY ZEKA İLE ÜRÜN KİŞİSELLEŞTİRMEYE BAKIŞ
Pınar Ertunç Onay
Hakkari Review  vol: 9  issue: 1-2  first page: 77  year: 2025  
doi: 10.31457/hr.1821948

4. Brand Trust in AI-Driven E-Commerce Personalization: The Well-Being–Privacy Trade-Off
Samet Aydin
Sustainability  vol: 18  issue: 2  first page: 1073  year: 2026  
doi: 10.3390/su18021073

5. The Sustainable Shift: Employees’ Behavioural Intentions Towards the Use of Artificial Intelligence in Sustainable Tourism
Yollanda Kakomwe, Modjadji Matilda Mashapa, Tembi Maloney Tichaawa
Studia Periegetica  vol: 48  issue: 2  first page: 2080  year: 2025  
doi: 10.58683/sp.2080

6. Effects of AI Based Personalization, Perceived Privacy Risk, and Service Quality on Customer Loyalty in E-Commerce Platform
Muhammad Aria Wahyudi
Ilomata International Journal of Management  vol: 7  issue: 2  first page: 772  year: 2026  
doi: 10.61194/ijjm.v7i2.2098

7. Mediated identities and omnichannel journeys: how media and mass culture shape mobile phone purchase behavior
Sandeep Puri, Xiaoyun Chen
Journal of Marketing Theory and Practice  first page: 1  year: 2026  
doi: 10.1080/10696679.2026.2636309