The role of artificial intelligence personalisation in e-commerce: Customer purchase decisions in the retail sector

Kebashnee Moodley; Lavina Sookhdeo

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Crossref Citations

1. The Sustainable Shift: Employees’ Behavioural Intentions Towards the Use of Artificial Intelligence in Sustainable Tourism
Yollanda Kakomwe, Modjadji Matilda Mashapa, Tembi Maloney Tichaawa
Studia Periegetica vol: 48 issue: 2 first page: 2080 year: 2025
doi: 10.58683/sp.2080

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